In addition to its convenience, Blue Apron also offers healthy alternatives for customers with strict dietary needs. Each delivery provides the ingredients and recipes for a subscriber’s weekly meals, offering a convenient service for busy folks who don’t have time to make frequent grocery store trips. Moreover, Blue Apron helps customers cut back on the time they spend planning out their weekly meals, as well as their time shopping for groceries. Since everything a customer needs is right there when they open their front door, Blue Apron makes it easier than ever before to cook up delicious, nutritious meals. The service provides two to four delicious, chef-designed recipes, complete with proportioned ingredients to help reduce food waste, step-by-step instructions, and other Blue Apron-approved recipe ideas. Founded in 2012, Blue Apron is a meal kit subscription service that delivers ingredients and recipes to customers across the U.S.
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